Root's & Reach
Digital Marketing for Home Remodelers
Like strong roots that help you grow, we connect your remodeling business to the right homeowners — helping you reach new levels of success.
Y
Strong Root's
We help you build a lasting foundation for your business
Real Reach
Connecting your remodeling brand to the right homeowners
Steady Growth
Helping you your impact one project at a time
The Proven 4-Step System to Grow Your Remodeling Business
from ads to booked projects - we handle the entire process
01 Attract Affluent Clients
Run laser-targerted ad campaigns that reach home owners ready to invest in high-value remodels — not tire-kickers.
02 Build Authority
We turn your brand into the go-to remodeler in your market through powerful visuals, reviews, and reputation systems.
03 Speed To Lead
Our automations instantly follow up with every inquiry, so you never lose another high-ticket job to slow response times.
04 Close More Projects & Scale Up
We streamline your sales flow, book you consistent appointments, and help you grow from "slow months" to months fully booked out!
What we offer ⮕
With the right training, systems, and resources you'll take back full control of your home remodeling business.
✓ Appointment setting
- We fill your calendar with qualified leads every week. You'll spend less time chasing prospects and more time closing high-ticket jobs.
✓ Sales Training
- Convert more estimates into high-paying projects with our proven scripts.
✓ Proven System
- Our automation handles follow-ups, reminders, and client communication for you.
✓ Reporting Dashboard
- Track your leads, booked calls, and project revenue in one place - full transparency, no guessing.
At Root's & Reach Marketing, we don't just send you leads - we build a predictable system that fuels your growth month after month. Our mission is simple: help remodeler's scale with clarity, consistency, and confidence - Pedro J. De Paula
Niches we
specialize in :
✓ Home Remodeling
✓ Granite, and Tile instillation
Meet the A-Team
At Roots & Reach, we believe great marketing starts with real connections. We’re a small, dedicated team passionate about helping home remodelers grow through trust, creativity, and proven systems.
Pedro de Paula — Founder & Lead Strategist
Driven by a mission to help local businesses thrive, Pedro built Roots & Reach to connect remodelers with homeowners who value quality craftsmanship and integrity. With a background in marketing, design, and sales, he brings a hands-on approach to every client — from strategy to execution.
“Strong roots. Real growth.” — Pedro
Pedro J. De Paula
FOUNDER
FAQ
When will I start seeing results?
Most of our clients start seeing steady leads and real appointments within the first few weeks. We take time to build everything right — so when results come, they last.
How does the process work?
We start with a quick strategy call to learn about your goals and the kind of projects you want more of. Then we set up your campaigns, connect your CRM, and make sure every lead is followed up with automatically.
What’s included each month?
Everything you need to grow — ad management, creative design, copywriting, lead tracking, and ongoing optimization. We handle the marketing so you can focus on the work that matters.
What makes you different to all these marketing agencies out there?
We speak to a lot of home remodeling offices that have worked with marketing agencies in the past that got them the wrong type of clients, or simply just didn't bring them a big enough ROI.
We know the biggest problem in the industry is getting clients to show up, and getting the right type of clients - the ones that:
1. Have the money to spend
2. Are committed to sticking with a remodeling plan
3. Have a problem that you and your team can solve
So thats our main focus. Making sure we can educate, qualify, and convert all the patients by using Authority Funnels and our concierge team to ensure the clients brought to you are high quality. Not only that, we’re partnered with other successful clinic owners who actually coach and consult all of our partners to make sure they can sell and retain their new clients effectively.
